Masi's production strategy aims to emphasize the personality of each single product, while maintaining a recognizable Venetian style. In 1958, Masi was in the forefront of the work to identify the historic "cru" vineyard sites for Amarone. In 1964, Campofiorin was the first in a new category of wines, reinventing the technique of double fermentation and continually updating it. Masi has also updated the style of Amarone, using new appassimento and vinification technologies.
Masi wines are modern, attractive, well balanced and easily identifiable; characteristics which have earned Masi recognition for having "revolutionized the art of wine making in the Venetian region." Hugh Johnson defines Masi as "a touchstone for Veronese wines."
Tasting Notes: A red wine with unusually high aromatic content made on the organically run Masi Tupungato estate at Mendoza, in Argentina. Modern wine with non conformist style, striking for its intense fruitiness and delicate spiciness. Its strong and exuberant character comes from the local Malbec grape, while the addition of lightly dried Corvina Veronese gives it the easy appeal and attractiveness of Venetian wines.