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10. Introduction to Real Wines
It's great to know that we were right all along. When we started our business, way back in 1986, as wine specialists, our main priority was to correctly answer the age old question, "how do I learn about wine?"

It is now more than 20 years later, and our answer remains exactly the same, "start drinking various different wines and do it at your home at your leisure". Do this in cooperation and under the guidance of wine savvy professionals.

It gives us real pleasure therefore to see that our correct thinking remains entirely in synch with that of New York Times acclaimed wine writer Eric Asimov, some 21 years later.

We have successfully introduced thousands of our customers to this method, and they have told us how much it has worked for them.

In view of this, here is Eric Asimov's slightly abbreviated article in the New York Times for you to peruse.

"April 11, 2007"

THE POUR  - “ New York Times "To Study Wine, Buy and Drink"

By ERIC ASIMOV

PEOPLE ask me, more often than any other question by far, where to go to learn about wine.

Usually I tell them to go home.

No kidding. The best place to learn about wine is at home, particularly if you stop off at a good wine shop on the way.

What I'm about to propose is a do-it-yourself method that has a lot to offer to just about anybody who loves wine, or wants to learn about it. In fact, if you'll join in with me, we will take this home wine class together and be the better for it. Let me explain.

Wine classes are best if you already know a little something and have decided that you are enthusiastic enough to pursue a passion. But for beginners they can be daunting, and they tend to teach more about how to describe wines rather than helping you learn what you like.

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